2030 Target: Make homes free from harmful allergens and pollutants
We aim to optimise people´s home enviroments, helping them eliminate dirt, dust, allergens and pullutants so they can breathe higher quality indoor air.
The Better Living Program
The Better Living Program is a 11-year action plan by Electrolux that aims to shape better and more sustainable living around the world. Its focus is an evolving list of 100 bold actions that we pledge to undertake by 2030. These actions represent our commitment to the four clear targets we have defined across the categories of Better Eating, Better Garment Care, Better Home Environment and Better Company.
Better Home Environment
Poor air quality has become a widespread risk to human health. According to the UN, 92% of people live in places where pollution exceeds recommended limits. While we spend much of our time indoors - on average, about 16 hours a day1 - this only makes matters worse. Due to inadequate ventilation, the concentration of harmful pollutants indoors can often be up to five times higher than outdoors2. This doesn´t have to be the case. And we can undertake efforts to improve people´s wellbeing at home.
1 Source: BEAMA - My health My
2 Source: BEAMA - My Health My
1 Source: BEAMA - My health My
2 Source: BEAMA - My Health My
Focus Areas
To guide us towards our target, we will seek to drive product innovations, educate consumers, undertake further research, and form meaningful partnerships. Our focus areas for Better Home Environment are:
- Understand and improve indoor air quality and climate
- Enable consumers to effortlessly remove dirt and dust from floors and surfaces
- Work with connectivity and automation for continuous monitoring and optimisation of the air quality in the home environment
"The indoor quality has worsened from 2 to 5 times, compared to the past."
Monica Celotto and Fiorella Trivillin
Air Quality & Sustainability Innovators. Electrolux Italy